Rockton is the kind of small town that has a little bit of everything: rich history, a tight-knit community, and a quaint downtown. After living in Rockton for almost my entire life, I understand the sentiments that residents have for their town. And so, it seemed only natural to put my spin on the town's branding!
For the Village of Rockton logo, I knew I wanted something that still looked classic and official, while also somehow representing the town itself. My solution for this was to balance the classic with the modern. After finding the right combination of a serif and sans serif typeface, I chose to incorporate the illustration that makes a nod to the barn quilt paintings that can be found all over downtown. I also chose a red, white and blue color palette to accent the town’s pride and history.
I envisioned the light pole banners to be throughout Rockton’s downtown, and wanted something that identified with current residents but also would act as an advertisement to visitors. Each of the four banners features a simple illustration of the iconic structures in Rockton, including a downtown shop, The Pavilion at Orchard Ridge Farms, the Macktown trading post, and the Church by the side of the road. Each accents a different aspect of the town or community.
All throughout my designs, I aimed to highlight the town's history and pride, which translated to design elements such as letterhead and business cards, town hall signage, web design, and even a snapchat filter.
My rebrand for Old Settlers Days is really a continuation of the Rockton rebrand, but I also wanted the event to be able to stand apart from the Rockton brand itself. OSD is Rockton’s biggest event that happens every summer, and it is both a country festival and carnival – my hope was to create a brand identity that better represented the feel of this event, and to also keep every individual aspect united. This project began as a series of posters advertising OSD and its many music acts. Each one is different from the next, but I wanted them to also work as a set. I have always been inspired by letterpress type design, such as the posters printed by Nashville's Hatch Show Print, and hoped the style of my posters would reflect that same southern feel. From there, I created the event passes, a series of light pole banners that would advertise the event, and an updated website design.
