One of my favorite types of design projects is branding for small businesses. As a business owner myself, I understand the necessity of good design to make a strong first impression with clients, and I enjoy having the opportunity to help others in their pursuit of success.
Grace is a friend of mine that I met through the wedding industry, who recently took the leap and decided to start her own event coordinating business. From knowing Grace and understanding the wedding industry, I knew her brand should be clean, but also a little feminine. And anyone who knows Grace also knows it had to have a pop of color! I also had the opportunity to meet with Grace and hear her story that brought her to Smile Events. She explained to me how the word "Smile" was so significant to her and her mother's relationship, and that the pineapple represented hospitality, which she has an a lot of experience in! With these ideas in mind, I came up with the design solution you'll view below.
