During my time as a graphic designer for the Rockford Park District, I was tasked with creating a playful and inviting logo and poster to advertise a new event at Atwood Park, Ales and Trails. The concept was to combine the natural outdoorsy feel of Atwood all the while hinting at the brews that would be included in the event, and my solution includes a collection of vintage colors that really play to a camping feel, as well as background textures such as the topical map that again plays to the outdoorsy vibe that Atwood was hoping for. To go along with the style of flat illustration, I chose to reference the beers included in the event by incorporating the hop grain shape into the logo itself.
